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Stakeholders, collaboration, food, and wine: The case of Jumilla’s Gastronomic Days

机译：利益相关者，协作，食物和美酒：朱米拉美食节

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An emerging literature on gastronomic events highlights the growing interest among academics, event organisers and development agencies in identifying potential or actual outcomes from gastronomic events. Partly in response to such interest, this study seeks to contribute to the literature on events management, studying the contribution of various stakeholders involved in the ‘Gastronomic Days’ of Jumilla, Spain. Semi-structured, face-to-face, in-depth interviews were conducted with the managers and owners of four participating businesses to the event. The data collection was complemented through on-site visits, observations, and interviews with eight other local businesses. The findings underline the significance of collaboration among these participants to grow and sustain the event, as well as voluntary efforts by event ‘stakeholders.’ Importantly, a common objective was identified in the form of enhancing the image of the local products, and overall that of the region, to ‘convert’ residents, and also outside consumers and tourists to Jumilla’s products. These findings have significant implications for Jumilla’s community. In particular, the importance and efforts of a region’s food stakeholders in contributing to adding value and improving the local food culture emerge as useful aspects, with potential benefits for local food growers, hospitality and tourism sectors, and residents.
机译：有关美食活动的新兴文献突显了学者，活动组织者和发展机构对识别美食事件的潜在或实际结果的兴趣日益浓厚。在某种程度上，为了回应这种兴趣，本研究旨在为事件管理的文献做出贡献，研究参与西班牙朱米拉“美食节”的各种利益相关者的贡献。与四个参加活动的企业的经理和所有者进行了半结构化，面对面的深入访谈。通过现场访问，观察和对其他八家当地企业的采访对数据收集进行了补充。调查结果强调了这些参与者之间合作以扩大和维持活动的重要性，以及活动“利益相关者”的自愿努力。重要的是，确定了一个共同目标，即以提高当地产品的形象为形式，总体而言，该地区的居民可以“转换”居民，也可以将外部消费者和游客“转换为”朱米拉的产品。这些发现对朱米拉社区具有重要意义。特别是，地区食品利益相关者在增加价值和改善当地饮食文化方面的重要性和努力已成为有用的方面，对当地食品种植者，酒店和旅游业以及居民具有潜在的好处。

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    Duarte Alonso, A;

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  • 年度 2016
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